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The Immortal Myth of Apple Computers
In spite of the 3 - 4%
global market share, Apple maintains a following among loyal customers,
die-hard fans, and recent converts. Customers' loyalty goes
beyond the
benefits and features Apple products can offer. What is this
intangible or the myth factor?
* Apple Computers - Price: more expensive
Applications Available: limited
Compatible Peripherals: limited
Product Support: very good
Ease of use: very easy
* Windows/PC - Reasonable price
Applications Available: infinite
Compatible Peripherals: 100%
Product Support: very good
Ease of Use: clunky and confusing at times.
Nevertheless, I was able to acquire my first Apple Powerbook G3 Pismo at the same time maintaining my PC laptop. The moment I turned on the power of my Apple, the welcome screen instantly captivated me. It was like casting a spell on me, hypnotizing me that this is a lot better than the other brand I have. After several days of familiaring with the functions of my Powerbook, I put it to test vs. my current laptop.
Remember Apple is always behind the MHz speed thing ever since, but it performed faster than my other laptop. The screen graphics are more vivid and life-like. It's lighter, thinner and sexier. The only drawback I found was a limited cache of applications available, but not anymore. After 7 years, developers are cashing in on the popularity of Apple that they have a Mac version for every PC application they have.
Apple has come a long way. They are now ranked no. 3 behind Dell and Hewlett Packard. But what is this myth or "X' factor that is simply very hard to put into words. Could it be the name "Apple" itself. It is very easy to remember, sounds sweet, sexy and alluring. What about the main man running the company, Steve Jobs? After his ouster from Apple a couple of years back, the company's popularity waned up to the point of near bankruptcy. With his return, the company's course changed. Yes, he introduced pioneering products like the 1st edition I-Mac, the airport express wireless communication, the popular I-pod and now the I-phone. Could it be his pioneering savvy or his reputation as a master showman during his several keynote addresses? Apple even has "MacWorld" a magazine review exclusively for Macs. Why publish a magazine devoted to a product with only a 5% market share? Lastly let us touch on Apple's vision. They are the innovator instead of the imitator. Their products have advanced functionality punctuated with the necessary aesthetics as icing.
All I can say is one will never be able to identify and pinpoint what this Apple myth is, or maybe there is none at all.
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